01What’s included

What an ad creative test covers

Starting fees cover the scope shown for one brand, website and language unless stated otherwise. We agree any additional work and costs before starting.

Format: One-off project
Testing supplied ad variations
We compare the agreed copy, image or video variations against a defined campaign goal.
What you get
A test setup using supplied assets, a comparison of available results and recommendations that reflect the strength of the evidence.
from $350/ project
Starting scope
Testing of 3 ad variations using existing copy, images or video.
Advertising spend is separate. The starting fee covers the account or platform named in the scope.

02Before you start

Testing uses supplied advertising assets

The starting scope covers testing existing copy, images or videos. You supply approved assets and the permissions to use them in ads. Advertising spend and new creative production are separate. We agree how to compare the variations; limited data may leave the test inconclusive.

FAQ

Service questions

Scope, access and costs to agree before work starts.

Which advertising materials can you test?

We can test supplied copy, image or video variations within the starting allowance. Before launch, we agree the idea to compare, campaign conditions and measurement. The project tests existing assets; it does not include making an unlimited set of new ads or changing every part of the campaign at once.

Do you create the videos or images for the test?

New production is separate from testing. Send the approved variations you want to compare, including any permissions needed for advertising. If you need video edits, different openings or new material, we can scope that through the video-ad-creative service. We agree production and testing as distinct pieces of work.

Video ad creative and editing

How do you agree the test budget and timing?

We agree the advertising system, variations, measurement, budget and review point before running the test. Advertising spend is separate from the project fee. There is no universal budget or duration that makes every comparison reliable. The chosen setup depends on the campaign and the amount of useful data available.

What happens if there is no clear winning ad?

We report that the evidence is inconclusive and explain what limits the comparison. A variation with more clicks is not automatically better for sales or enquiries. We assess the agreed measure and available data, then discuss whether another test is useful. We do not promise a winning variation in advance.

05Next step

Tell us about your project.

Describe what you need help with and which service interests you. You can leave the budget undecided.

Open the project form

What an ad creative test covers

Testing supplied ad variations

Testing uses supplied advertising assets

Service questions

Related services.

Tell us about your project.