Automation & CRMPart of Content, video & social

Email & retention marketing

Keep in touch with new subscribers and existing customers through relevant email messages. We plan welcome emails, cart reminders and follow-up sequences, write the copy and test when each message sends or stops.

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Questions about email marketing

01What’s included

Email and retention services

Starting fees cover the scope shown for one brand, website and language unless stated otherwise. We agree any additional work and costs before starting.

Format: One-off project
Email strategy and audience review
We map the customer journey and check whether your data and sending setup are ready.
What you get
An audience and trigger plan, checks of your sender, sending domain and contact list, and agreed measures for each sequence.
from $350/ project
Starting scope
Email strategy and a review of 1 audience in 1 platform.
Software subscriptions, API usage and email sending costs are separate.
Format: Setup and handover
Welcome and enquiry sequences
We write messages that help a new subscriber or an interested prospect take the next step.
What you get
Email copy and tested triggers, including unsubscribe handling and rules for who should not receive a message.
from $550/ setup
Starting scope
A welcome or enquiry sequence of 3 emails.
Includes copy, configuration and testing in one existing email platform.
Software subscriptions, API usage and email sending costs are separate.
Includes initial testing and handover. Ongoing support is separate unless included in your plan.
Optional monthly support
from $150 / mo
Support for 1 workflow, including up to 1 hour of work.
Support is charged only when you choose it. Work already included in your package or maintenance plan is not charged again.
Format: Setup and handover
Cart and checkout recovery
We set up reminders when eligible shoppers leave without completing a purchase.
What you get
A tested recovery sequence that stops after a purchase and uses the events your shop can provide.
from $450/ setup
Starting scope
A cart-recovery sequence of 3 emails.
Includes copy, configuration and testing in one existing email platform.
Software subscriptions, API usage and email sending costs are separate.
Includes initial testing and handover. Ongoing support is separate unless included in your plan.
Optional monthly support
from $150 / mo
Support for 1 workflow, including up to 1 hour of work.
Support is charged only when you choose it. Work already included in your package or maintenance plan is not charged again.
Format: Setup and handover
Onboarding and post-purchase emails
We plan useful messages for people who have just bought or started working with you.
What you get
An onboarding, product-care or replenishment sequence with timing based on the customer journey.
from $500/ setup
Starting scope
An onboarding or post-purchase sequence of 3 emails.
Includes copy, configuration and testing in one existing email platform.
Software subscriptions, API usage and email sending costs are separate.
Includes initial testing and handover. Ongoing support is separate unless included in your plan.
Optional monthly support
from $150 / mo
Support for 1 workflow, including up to 1 hour of work.
Support is charged only when you choose it. Work already included in your package or maintenance plan is not charged again.
Format: Setup and handover
Customer reactivation
We identify eligible contacts who have gone quiet and plan how to approach them.
What you get
A re-engagement sequence with exclusion rules and a clear point at which messages stop.
from $450/ setup
Starting scope
A customer-reactivation sequence of 3 emails.
Includes copy, configuration and testing in one existing email platform.
Software subscriptions, API usage and email sending costs are separate.
Includes initial testing and handover. Ongoing support is separate unless included in your plan.
Optional monthly support
from $150 / mo
Support for 1 workflow, including up to 1 hour of work.
Support is charged only when you choose it. Work already included in your package or maintenance plan is not charged again.
Format: Monthly management
Email testing and improvement
We review how each flow delivers, gets clicks and contributes to enquiries or purchases.
What you get
A performance review, agreed tests and changes to copy, timing or audience rules based on the findings.
from $400/ mo
Starting scope
Review of up to 3 email flows and 1 monthly test.
Software subscriptions, API usage and email sending costs are separate.

02Before you start

Before the first message

We review your customer data, audience permissions and sending setup first. A shop needs different events from a service business. Software subscriptions and sending arrangements are agreed separately. We do not guarantee inbox placement or a revenue increase.

FAQ

Email and retention FAQ.

Which journeys fit your business and what you need to start.

Is this useful if we don’t run an online shop?

Yes. A service business can use welcome messages, enquiry nurturing or onboarding after a project starts. Cart recovery needs shop events and belongs in a different journey. We choose the sequence and its timing around how people become your customers and what they need next.

Welcome and enquiry sequences

What do you need before setting up a sequence?

We need your audience permissions, customer records, available events and sending setup. The starting fee covers copy, configuration and testing in one existing email platform, including unsubscribe and stop rules. Software subscriptions and sending costs are separate. Ongoing support is optional; the monthly optimisation service has its own scope.

Email strategy and readiness

How do you measure whether the emails help?

We agree the goal and data source before a sequence starts. Delivery and clicks help diagnose the flow; qualified enquiries, completed orders or repeat purchases show what followed. Attributed revenue is an estimate, not proof that the email caused a purchase. We use the findings to choose the next test.

05Next step

Tell us about your project.

Describe what you need help with and which service interests you. You can leave the budget undecided.

Open the project form

Email and retention services

Email strategy and audience review

Welcome and enquiry sequences

Cart and checkout recovery

Onboarding and post-purchase emails

Customer reactivation

Email testing and improvement

Before the first message

Email and retention FAQ.

Related services.

Tell us about your project.