Google Ads management
Choose Google Ads campaigns around what you sell and how customers find you. We agree the campaign mix, set up the selected campaigns and review their delivery. Search, Performance Max and YouTube share the account’s agreed scope.
Service FAQService questions
Scope, access and costs to agree before work starts.
Which Google campaign types can you manage?
The agreed scope can include Search, Performance Max or YouTube campaigns. Search reaches people through search results; Performance Max can use several Google channels in one campaign; YouTube campaigns use video. We choose the mix around your offer, available assets and measurement. The campaign allowance applies to the selected mix together.
What do you need before starting Google Ads?
Share access to the advertising account, your website, approved assets and the action you want customers to take. We review the available conversion measurement before launch. If tracking, landing pages or videos need work, we agree that separately so you can see what the management fee covers.
Does the management fee include the ad budget?
Advertising spend is separate from the monthly management fee. The starting scope below states the account and campaign allowance. We agree the campaign mix and budget before starting. Standalone audits, creative tests or automation are separate options when needed; they are not automatic additions to every management engagement.
Can you promise a particular return on ad spend?
We cannot promise a particular return or number of enquiries. The offer, competition, budget, website and quality of measurement all affect the result. We review the available evidence and explain what it can support. If measurement is incomplete, we say so before treating the reported figures as sales results.