Automation & CRMPart of Web & CRO

Marketing automation and CRM

Reduce the manual work of copying and sorting enquiries. We connect your tools to a CRM, the system that holds your customer records. AI can summarise requests; agreed rules assign follow-ups and tell staff what to review.

Questions about automation
01CRM integrations

CRM platforms we work with

We connect enquiry sources to the CRM your team uses. We agree which fields to transfer and what should happen when a record is created or updated.

  • HubSpot

    Connect website enquiries to contacts and deals, with agreed assignment rules and follow-up actions.

  • Odoo

    Send enquiries to Odoo CRM and connect them with existing sales processes. We scope additional Odoo modules separately.

  • Pipedrive

    Create or update deals from enquiries and set activities for the next contact with a customer.

  • Zoho CRM

    Map enquiry data to CRM fields and configure record updates, assignment rules and workflow triggers.

  • keyCRM

    Bring website and sales-channel enquiries into the CRM, with customer records and agreed processing statuses.

  • SalesDrive

    Transfer online-shop enquiries and order data to the CRM so managers can follow up in one place.

  • NetHunt CRM

    Connect enquiry records with your team’s Gmail workflow and set tasks for the next sales step.

  • KeepinCRM

    Connect customer and deal records with agreed tasks, stage changes and staff notifications.

02Connections between systems

Automation tools

These tools pass data between your CRM, forms and other services. We choose a connection method after checking the steps you need and the integrations your accounts support.

  • Zapier

    Connect forms and business apps through available triggers and actions, such as creating a CRM record after an enquiry.

  • Make

    Build visual workflows with conditions and field mapping when data needs to pass through several services.

  • n8n

    Build workflows with available connectors or an API, an interface for exchanging data between programs. We scope hosting and server maintenance separately.

Before quoting, we check your subscription plans, access permissions and available connections. Software subscriptions and usage charges are separate from our setup fee.

Examples of a workflow

These examples show possible steps. We confirm which actions your systems and subscriptions support before agreeing the workflow.

  • An enquiry from your website

    1. Website form
    2. CRM record
    3. Task for the responsible person

    The flow maps the form fields, checks for an existing record and assigns the next action.

  • The next step in a deal

    1. Deal stage changes
    2. Agreed condition is checked
    3. Follow-up task or notification

    We define when the action should run and when it should stop, for example after the deal is closed.

03What’s included

Marketing automation services

Starting fees cover the scope shown for one brand, website and language unless stated otherwise. We agree any additional work and costs before starting.

  • Format: One-off audit

    Automation audit and work plan

    We follow how a request moves through your team and find the repetitive steps.

    What you get
    A process map, prioritised automations and the data and access needed to build them.

    from $350/ project

    Starting scope
    Review of 1 process with up to 5 steps.

    Software subscriptions, API usage and email sending costs are separate.

  • Format: Setup and handover

    Enquiry capture and CRM integration

    We map enquiry fields to your CRM and agree how records reach the responsible person.

    What you get
    A tested flow that creates or updates records, checks duplicates and routes work to the right person, with setup notes for your team.

    from $700/ setup

    Starting scope
    1 enquiry source connected to 1 CRM.

    Software subscriptions, API usage and email sending costs are separate.

    Includes initial testing and handover. Ongoing support is separate unless included in your plan.

    Optional monthly support

    from $150 / mo

    Support for 1 workflow, including up to 1 hour of work.

    Support is charged only when you choose it. Work already included in your package or maintenance plan is not charged again.

  • Format: Setup and handover

    AI enquiry summaries and qualification

    AI reads incoming requests and drafts a summary using the criteria you provide.

    What you get
    Summaries and suggested categories for staff to review, with a route for unclear requests.

    from $650/ setup

    Starting scope
    AI summaries for 1 enquiry source using 1 agreed set of qualification criteria.

    Software subscriptions, API usage and email sending costs are separate.

    Includes initial testing and handover. Ongoing support is separate unless included in your plan.

    Optional monthly support

    from $150 / mo

    Support for 1 workflow, including up to 1 hour of work.

    Support is charged only when you choose it. Work already included in your package or maintenance plan is not charged again.

  • Format: Setup and handover

    Follow-up workflows

    We set up what should happen after an enquiry arrives or changes status.

    What you get
    Approved acknowledgements, staff reminders and follow-up tasks with agreed triggers and stop rules.

    from $500/ setup

    Starting scope
    1 follow-up workflow with up to 3 steps.

    Software subscriptions, API usage and email sending costs are separate.

    Includes initial testing and handover. Ongoing support is separate unless included in your plan.

    Optional monthly support

    from $150 / mo

    Support for 1 workflow, including up to 1 hour of work.

    Support is charged only when you choose it. Work already included in your package or maintenance plan is not charged again.

  • Format: Setup and handover

    SEO checks and review tasks

    We connect recurring SEO checks to the work queue your team already uses.

    What you get
    Broken-link alerts and content-refresh tasks, with the pages and evidence needed for a review.

    from $500/ setup

    Starting scope
    1 workflow running 3 recurring SEO checks.

    Software subscriptions, API usage and email sending costs are separate.

    Includes initial testing and handover. Ongoing support is separate unless included in your plan.

    Optional monthly support

    from $150 / mo

    Support for 1 workflow, including up to 1 hour of work.

    Support is charged only when you choose it. Work already included in your package or maintenance plan is not charged again.

  • Format: Monthly support

    Workflow maintenance

    We check the agreed workflows and investigate failed or incomplete runs.

    What you get
    A maintenance log, fixes within the agreed scope and a record of changes for your team.

    from $250/ mo

    Starting scope
    Maintenance of up to 3 workflows with 2 support hours.

    Software subscriptions, API usage and email sending costs are separate.

04Before you start

What we agree before setup

We check access, data and the connections your tools support before choosing a workflow. The brief names the steps a person reviews, the support included and any separate maintenance. The same support is never counted twice.

FAQ

Marketing automation FAQ.

Where to start, what can be connected and who looks after it.

Do we need an audit before building anything?

Start with a process you can describe: where a request arrives, who handles it and what happens next. We check which steps can be connected and which still need a person. The audit gives you priorities and required inputs, so you can choose one workflow before committing to more.

Can you work with the tools we already use?

Yes. We work with the CRM platforms listed on this page and use native connections, Zapier, Make or n8n where they fit the task. Before agreeing the scope, we check your subscription, permissions and data. Simple routing can use rules; AI can help summarise requests. If a tool cannot support a step, we explain the limit and agree an alternative. Tell us about any system not listed so we can assess it.

Who reviews the AI output and maintains the workflows?

The brief names the people who review AI summaries and approve customer messages. Setup includes initial testing and handover. You can add monthly support or choose the workflow maintenance service; we agree which work is covered and do not bill for it twice. We record changes and failures so your team can follow what happened.

Are software subscriptions included in the setup fee?

Software subscriptions, usage charges and message sending are paid separately. We check your existing plans and permissions before quoting and identify any paid features the workflow needs. Available actions and limits vary by platform and plan. Hosting and server maintenance, if needed, also require a separate scope.

Does this include a full CRM rollout or data migration?

The starting fee shown for CRM integration covers one enquiry source connected to one CRM, with initial testing and handover. A full CRM rollout, migration of historical records, additional Odoo modules or a wider business-management system require a separate scope and quote. Ongoing support is optional and is priced separately unless your agreed plan includes it.

07Your integration

Tell us how your enquiries should reach the CRM

Name your CRM, where enquiries come from and what you want to happen next. If your system is not listed, include it in your brief so we can check the available connections.

Discuss a CRM integration