Content marketing

Give customers the information they need before they enquire or buy. Our content marketing services cover planning, SEO copywriting and updates to existing pages. We can also adapt your articles or videos for other channels, with editorial review.

Open the project form All services

Content marketing FAQ

01What’s included

Content marketing services

Starting fees cover the scope shown for one brand, website and language unless stated otherwise. We agree any additional work and costs before starting.

Format: One-off project
Content strategy and topic planning
We plan which topics to cover and which page each one belongs on.
What you get
A map of audience questions, topics and pages, with a plan for new content and updates.
Good to know
We start from what your audience needs to get done and the information that’s missing.
from $400/ project
Starting scope
A 3-month content plan with 12 topics and writing briefs.
Format: Copywriting package
SEO copywriting and localisation
Copy written for search engines and for readers, in the language of the market you’re entering.
What you get
SEO copy, translation and localisation, written by a native speaker or drafted with AI and edited by a writer.
Good to know
Languages, volume, who writes, fact-checking and editing are all fixed in the brief.
from $150/ project
Starting scope
Writing or localisation of up to 1,000 words in 1 target language.
Format: Project
Expert content and original research
We build this content on what only your company knows.
What you get
Interviews, case studies, your own data, comparisons and other pieces that add new information.
from $450/ project
Starting scope
An expert article or research-based case study of up to 1,500 words, with 1 interview.
Format: Page package
AI content audit and editing
For pages drafted with AI that read like everyone else’s.
What you get
Checked facts, clear wording and input from your specialists, with a final editorial review.
Good to know
We judge whether a text is useful and accurate. We don’t promise it will pass an AI detector.
from $100/ project
Starting scope
Review and editing of up to 1,000 words of AI-drafted content.
Format: Project
Content refresh and consolidation
We review the content you already have before anyone writes more.
What you get
After the analysis, a plan for which weak pages to improve, merge or remove.
Good to know
Whether to remove a page is decided from your own site’s data.
from $350/ project
Starting scope
Review of 20 pages and a plan for updates, merging or removal.
Format: Setup and handover
AI-assisted content workflows
We connect source material, AI drafts and editorial review in a repeatable process.
What you get
A documented workflow with briefs, review steps and an approval point before anything is published.
Good to know
Your team supplies the source knowledge; an editor checks facts and approves the final text.
from $700/ setup
Starting scope
1 content workflow connecting up to 3 tools.
Software subscriptions, API usage and email sending costs are separate.
Includes initial testing and handover. Ongoing support is separate unless included in your plan.
Optional monthly support
from $150 / mo
Support for 1 workflow, including up to 1 hour of work.
Support is charged only when you choose it. Work already included in your package or maintenance plan is not charged again.
Format: Monthly management
Content repurposing
We adapt an agreed article, interview or video for the channels where you publish.
What you get
Reviewed newsletter copy, social posts or video scripts based on your original material and agreed formats.
Good to know
We agree the source material, usage rights and number of adaptations before work starts.
from $350/ mo
Starting scope
1 source article, interview or video adapted into 6 pieces.

FAQ

Content marketing FAQ.

How texts get written and what to do with the content you already have.

Do you write with AI?

You choose who drafts the text. We can write from your source material or use AI for a first draft, with an editor checking facts and approving the final version. A repeatable workflow defines the brief, review steps and publication approval. Existing articles or interviews can also be adapted for other channels.

Should we update old content or write new pages?

It depends on what you already have, so we look first. After the analysis you get a plan for which weak pages to improve, merge or remove. Whether to remove a page is decided from your own site’s data. New pages come in where the topic map shows a gap.

Which languages can you write in?

We agree the languages and markets in the brief, along with who writes and who reviews each version. Localisation covers meaning, terminology and the reader’s context. Adapted posts and emails need that review too. For articles published on other sites, we also follow the destination site’s editorial requirements.

Content for other sites

04Next step

Tell us about your project.

Describe what you need help with and which service interests you. You can leave the budget undecided.

Open the project form

Content marketing services

Content strategy and topic planning

SEO copywriting and localisation

Expert content and original research

AI content audit and editing

Content refresh and consolidation

AI-assisted content workflows

Content repurposing

Content marketing FAQ.

Related services.

Tell us about your project.