Illustrative case studies

These fictional projects show how a marketing project could be presented. The brands, people, quotes, artwork and results are invented; they are not evidence of client work or promised outcomes.

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Illustrative figuresSample artworkFictional testimonial

Illustrative figures03 cases

01Illustrative example: ZoreloDTC jewellery+214%02Illustrative example: OblikonB2B SaaS−38%03Illustrative example: Lystok CoffeeRetail chain · 12 locations3.2×

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01Track record

The numbers behind the case studies.

Totals across every current and past project, measured in each client’s own analytics rather than ours.

120+

Brands we’ve grown

since 2017

Industries

including DTC and healthcare

4.7×

Average ROAS

Across paid accounts: attributed revenue ÷ ad spend. This is not profit.

$18M

Revenue attributed

in the last 24 months

02Illustrative example

Illustrative case studies

These fictional projects show how a marketing project could be presented. The brands, people, quotes, artwork and results are invented; they are not evidence of client work or promised outcomes.

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Sample artwork: Zorelo’s online shop in a browser window with a ring’s product page on a phone beside it. On the phone, the sizes in stock and the delivery day come before the price.

Illustrative example 01

DTC jewellerySEOPaid ads

Illustrative example: Zorelo

We rebuilt the path from search to checkout. Own-site revenue tripled over eight months.

20258-month projectUkraine and Poland

+214%

Illustrative figures: revenue in 8 months

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Sample artwork: Step one of Oblikon’s new demo form, one question and one button, in front of a screenshot of the product

Illustrative example 02

B2B SaaSPaid adsCRO

Illustrative example: Oblikon

We restructured Google Ads and rebuilt the landing pages. Cost per qualified lead fell by 38%.

20256 monthsUkraine and the EU

−38%

Illustrative figures: cost per qualified lead

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Sample artwork: A Lystok Coffee location page beside its Telegram Mini App on a phone, with the selected café, drinks menu and pickup request button.

Illustrative example 03

Retail chain · 12 locationsLocal SEOTelegram Mini App

Illustrative example: Lystok Coffee

Local search and content for twelve coffee shops, with a Telegram Mini App and bot for pickup orders.

2024 to 202514 months12 locations

3.2×

Illustrative figures: direction requests in Google Maps

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03Illustrative example

Oblikon: before and after.

These fictional projects show how a marketing project could be presented. The brands, people, quotes, artwork and results are invented; they are not evidence of client work or promised outcomes.

Oblikon · demo request page

Sample artwork: The new demo request page in a browser window. A card marked step 1 of 3 asks one question, a short security note sits beside its button with a pricing link below, and a product screenshot fills the right side.

After

Sample artwork: After: one question at a time, a real product screenshot and security details next to the button.

Illustrative figuresIllustrative figures

Conversion rate~~1.4%~~3.6%+157%

Cost per qualified lead~~$84~~$52−38%

Demo requests / mo61148+143%

What we changed

One question per step instead of a five-field formA real product screenshot above the foldSecurity and pricing details next to the buttonPage weight cut from 4.1 MB to 780 KB

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04Fictional testimonial

Fictional testimonial

They killed two of our best-performing-on-paper campaigns in week three. Revenue went up. That told me everything about how they read data.

Iryna KovalenkoFictional character: Founder, Zorelo+214%

The first report was uncomfortable. It showed exactly which of our assumptions were wrong. The fourth one showed a pipeline we could forecast.

Daniel PetrovFictional character: CMO, Oblikon−38% per qualified lead

Twelve locations, one content calendar, and store managers who finally understood what marketing was doing for them.

Marta ShevchukFictional character: Ops director, Lystok Coffee3.2× directions

05Industries

Industries we know well.

We’ve worked in fourteen industries. In the ones below we already have benchmarks, so we can start with less research.

DTC & e-commerce18
Jewellery, clothing, homeware and marketplaces.
B2B SaaS11
Demo funnels and long, sales-led buying cycles.
Retail & hospitality23
Local search and footfall for businesses with several locations.
Real estate7
Property launches for developers and long lead nurturing.
Healthcare9
Clinics and labs working under strict ad rules.
Education6
Course launches with hard enrolment deadlines.

06Illustrative example

Fictional brands used in these examples

Illustrative example

Zorelo
Oblikon
Lystok Coffee
Norda
Kyiv Dental
Bloom Home
Tereza
Voltis
Astra Dev
Fresh Line
Mira Studio
Optima Med

07Next step

Choose the number you want to improve.

Tell us what you want to improve and what you have already tried.

hello@pkstudio.com.ua +38 (096) 826-64-85