AnalyticsPart of SEO

Marketing analytics & reporting

See how enquiries and sales relate to your marketing, and where the data is incomplete. We set up tracking, connect agreed data sources and build reports around your business questions. You get shared definitions of the figures and a way to review changes.

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Marketing analytics FAQ

01What’s included

Marketing analytics services

Starting fees cover the scope shown for one brand, website and language unless stated otherwise. We agree any additional work and costs before starting.

Format: One-off setup
GA4 and conversion tracking setup
We set up Search Console, GA4 and agreed marketing or CRM sources to count enquiries and sales consistently.
What you get
An event plan and tested data connections, with definitions your team can use across channels.
from $350/ setup
Starting scope
GA4 and conversion tracking for 1 website and 5 events.
Includes initial testing and handover. Ongoing support is separate unless included in your plan.
Format: One-off audit
Click-through and zero-click analysis
In a zero-click search the person gets the answer on the results page and never visits a site.
What you get
A comparison of queries, pages, devices and countries, with likely reasons for changed clicks and the limits of the available data.
Good to know
Your click data alone cannot measure all searches that end without a visit. We do not apply a global zero-click rate to your site.
from $250/ project
Starting scope
Click-through and zero-click analysis for 1 website.
Format: Setup and handover
Marketing reports and dashboards
We bring SEO, campaign and agreed CRM figures into one view for the questions your team needs answered.
What you get
A dashboard covering completed work, search visibility, visits and conversions from the agreed sources.
Good to know
Attribution assigns credit for a sale to marketing channels. It does not prove that a particular channel caused the sale.
from $400/ setup
Starting scope
A marketing dashboard connecting 2 data sources.
Software subscriptions, API usage and email sending costs are separate.
Includes initial testing and handover. Ongoing support is separate unless included in your plan.
Optional monthly support
from $150 / mo
Support for 1 workflow, including up to 1 hour of work.
Support is charged only when you choose it. Work already included in your package or maintenance plan is not charged again.
Format: Setup and handover
Automated marketing reports
We assemble recurring reports from the marketing and CRM sources agreed in the brief.
What you get
A reporting schedule, checked data feeds and a reviewed summary of changes with links to the underlying figures.
Good to know
If AI drafts an explanation, a person checks it against the data before the report is shared.
from $450/ setup
Starting scope
2 data sources and 1 scheduled report.
Software subscriptions, API usage and email sending costs are separate.
Includes initial testing and handover. Ongoing support is separate unless included in your plan.
Optional monthly support
from $150 / mo
Support for 1 workflow, including up to 1 hour of work.
Support is charged only when you choose it. Work already included in your package or maintenance plan is not charged again.
Format: Setup and handover
Data and performance alerts
We watch for missing data and changes that need someone to take a closer look.
What you get
Agreed thresholds, notifications and a review task with the affected source and measurement period.
Good to know
An alert identifies a change to investigate; it does not establish the cause on its own.
from $300/ setup
Starting scope
3 rules for data or performance alerts.
Software subscriptions, API usage and email sending costs are separate.
Includes initial testing and handover. Ongoing support is separate unless included in your plan.
Optional monthly support
from $150 / mo
Support for 1 workflow, including up to 1 hour of work.
Support is charged only when you choose it. Work already included in your package or maintenance plan is not charged again.

FAQ

Marketing analytics FAQ.

What to set up first and how to read the numbers.

What should be set up before we measure SEO?

Start with Search Console, GA4 and agreed events for enquiries and sales. If campaigns or CRM records are part of the scope, define how those sources connect and how duplicates are handled. Check data quality before comparing channels so that the same customer action is counted consistently.

Why did clicks fall when our positions stayed the same?

Clicks can fall because demand changes or other search results attract more attention. Some searches also end without a website visit, known as zero-click searches. We compare queries, pages, devices and countries to narrow down possible causes. Your click data alone cannot tell us what every searcher did, and a global zero-click rate is not a measurement of your site.

Click-through and zero-click analysis

What goes into a marketing report?

The report combines completed work, search visibility, visits and conversions from the agreed sources. Campaign and CRM figures can be included when the data is available. Recurring reports and alerts have their own schedules and review rules. Attributed results help compare channels, but do not prove what caused a sale.

Marketing reports and dashboards
Automated reports
Performance alerts

04Next step

Tell us about your project.

Describe what you need help with and which service interests you. You can leave the budget undecided.

Open the project form

Marketing analytics services

GA4 and conversion tracking setup

Click-through and zero-click analysis

Marketing reports and dashboards

Automated marketing reports

Data and performance alerts

Marketing analytics FAQ.

Related services.

Tell us about your project.